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SKF TWO WHEELERS

Photographic campaign showcasing SKF products designed for mountain bikes and motorcycles, engineered to withstand extreme conditions such as mud, rain, impacts, and dust. The project combined studio photography, highlighting product quality and technical details, with action shots captured during real-world testing sessions on racetracks. This approach allowed the campaign to demonstrate both the performance, durability, and practical application of the products in demanding environments.

SKF
2025
Product Manager : Nicolas Berruet
SKF VA Marketing Manager : Elodie Gao
Rider : Paolo Giraudo
Photographer : Batiste Rivry
Design : Dilemma Agency, Milan, Italy.
Location of the project : Turin, Italy.